SWOT Analysis Generator
Strengths
Strengths
Weaknesses
Weaknesses
Opportunities
Opportunities
Threats
Threats
Click an item's weight to change it: the chart updates instantly.
Real-time chart
Add at least one item to see the chart.
Strengths
0
0 points
Weaknesses
0
0 points
Opportunities
0
0 points
Threats
0
0 points
Frequently Asked Questions
Guide to SWOT analysis for businesses and professionals
What is a SWOT analysis?
SWOT analysis is a strategic framework that evaluates the internal Strengths and Weaknesses of an organization, along with the external Opportunities and Threats it faces. It is a fundamental tool for business strategic planning.
When is SWOT analysis used?
SWOT analysis is useful in many contexts: launching a new product, opening a business, evaluating a project, reviewing corporate strategy, competitive analysis or planning a marketing campaign.
What is the difference between internal and external factors?
Internal factors (Strengths and Weaknesses) are characteristics of the organization that can be acted upon: skills, resources, processes. External factors (Opportunities and Threats) are market or environmental conditions over which there is less control: market trends, competition, regulations.
How many elements should each quadrant have?
There is no fixed number, but it is recommended to include 3-7 elements per quadrant. Too many items make the analysis difficult to manage, too few risk being superficial. Aim for quality and specificity of elements.
What is the difference between a weakness and a threat?
A weakness is inside and can be corrected, such as a skill that is missing. A threat is outside and can only be anticipated, such as a new competitor or a rule that changes.
How do I take the result away?
The analysis exports as structured text, quadrant by quadrant, ready to paste into a document, a presentation or an email to the rest of the group.